Foshan Mingxie Precision Machinery Co., Ltd.
Miss Wang:13809858802
Mr.Zhu:13809858122
TEL:0757-28101119 / 28789631 / 28789632
FAX:0757-28101066
Website : en.fsmingxie.com
E-mail:wangweiling@fsmingxie.cn
ADD:No.6 Wisteria Road No.2 Industrial Park, Yanghe Town, Gaoming District, Foshan City
Ceramic storage machine companies need to achieve differentiation, first to find the right and meet the needs of consumers, this is all the marketing work needless to say, but must do the right premise work. It may be that the market competition is too fierce, the products and brands are too homogenous, the expectations of the company to make differences are too strong, and there are also many ceramic machinery marketers who have reversed the means and purpose, and the products launched have differences and no demand. I forgot that the product is used to satisfy the consumer demand, and it has become a closed-door car and entertains itself.
Ceramic machinery manufacturers to achieve differentiation can be carried out from the following two ideas: the differentiation of the brand value and image of ceramic machinery, so that it can transcend the attributes of the material effects of tangible products, and create differences in consumer perception to shape the image. This is also the ultimate way to deal with the serious homogenization of products. For example, to seize the special production resources, to be the representative brand of the place of origin; to differentiate the brand with distinctive culture; to stand out in the industry with the high standards of the first step; even to use the cute brand cartoon image or image spokesperson, can form Brand differentiation.
Or stand on the opposite side of the industry's competitors, forming a contrasting professional feature from the reverse of its advantages and characteristics. Second, to be an expert product and bras, to advertise professionalism. This is an important method of differentiation, especially with the ceramic storage machine brand extension enterprises have obvious advantages.